Winner of 16 business and community awards, featured in 200+ media titles, named as one of the most influential people in PR 2009-2015

I Visited East Ham School as part of MoneyGram’s Back To School Campaign

Posted on 9th October 13'


Rich Visions have recently been working with leading money transfer company MoneyGram on their ongoing Back To School campaign in terms of the Marketing and PR aspects reaching out to schools in Hackney and Newham that were interested in being a part of the scheme.


The local London branch of the global campaign aims to generously give over 10,000 stationery packs (filled with school supplies, such as pencil cases, pens, rulers and rubbers) and 10 brand new Kindle e-readers to schools across the Newham and Hackney borough to encourage further reading amongst primary school pupils.


MoneyGram strongly believes that “Readers are Leaders” and want to encourage primary school pupils to continue reading whilst at home to improve attainment and creativity.


As part of the campaign, I went to one of the schools benefiting from the incentive (Windsor Primary School, East Ham) to personally give out one of the free Kindle e-readers to star Year 6 pupil, Faith Falayi (chosen for her academic achievement), at their school assembly.


The assembly yesterday was attended by Cllr Joy Laguda of Plaistow Ward and Cllr Ayesha Chowdhury of Beckton Ward, and featured a speech by MoneyGram marketing executive Olu Oke on the importance of reading for a child’s future success.


Carol Farwell, head teacher of Windsor Primary School,had this to say about my fellow work colleague and former Windsor pupil, Afiah Kofie and the Back To School campaign:


“We were delighted that Afiah Kofie, who is a past pupil, recommended the school to be one of the ten schools across Newham and Hackney to receive stationary packs for each pupil and for one pupil to be awarded a Kindle. Faith is a very deserving winner as she is a good role model and thoroughly enjoys reading. Many thanks to MoneyGram for this gesture.”




Follow Mavis!