Winner of 16 business and community awards, featured in 200+ media titles, named as one of the most influential people in PR 2009-2015
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March 13, 2016

The Business Case for reaching and engaging with diverse and ethnic communities from a commercial and corporate social responsibility perspective.

Mavis Amankwah, founder of Rich Visions, one of the most influential people in PR (PR Week PowerBook 2009-2015) invites you to an insightful workshop.

According to Marketing Week and various mediums, brands and marketers are failing to represent Britain in the 21st century in terms of diversity and inclusion which also includes brands not effectively reaching ethnic audiences in the UK.

The 2011 census suggests that there has been an increase in the ethnic population since the last census conducted in 2001. It has been approximately eight years since we first heard of the “brown pound” – the commercial and financial gains to be made from the Black, Asian and Minority Ethnic (BAME) communities. Since then many industries, sectors, brands and organisations are successfully tapping into this market but there is still a long way to go!

Brands, Marketers and Businesses have to start thinking outside the box, as far as communications, marketing, advertising, recruitment and PR is concerned. Companies throughout the UK are missing major opportunities to increase market share, by overlooking the financial clout of diverse communities. With figures indicating that ethnic groups have a combined disposable income of £300 billion, and spending power of £46 billion, British businesses and multi-national brands can no longer afford to neglect this lucrative audience whose spending power and population is steadily growing.

An important factor is that tapping into ethnic audiences requires specialist insight, and we at Rich Visions can keep you abreast of such trends. For example, UK ethnic minority communities now encompass communities from Eastern Europe, as well as further afield, such as the Middle East and South America. When big businesses or brands are struggling to maintain margins and avoid stagnation, it simply doesn’t make sense to miss out on these growth opportunities, not forgetting, the benefits of tapping into this audience from a CSR perspective.

Come and join us to hear about the business case for reaching and engaging diverse and ethnic communities from a commercial and corporate social responsibility perspective. We will also be sharing with you information about our new ethnic media directory and ethnic Newswire service.

Topics will include:

  • Tips to develop strategies to reach, engage and sustain relationships with diverse communities to reduce costs and maximise reach.
  • Tips on how to plan and execute targeted marketing, PR and media related campaigns.
  • Advice on tapping into diverse and diaspora media leveraging our media contacts to secure the best rates/coverage.
  • Tips on training your staff, employees on how to reach ethnic communities across the UK.
  • Tips on employing a diverse workforce by creating inclusive recruitment campaigns.
  • Where and how to start in 2016 from a commercial or CSR perspective.

Who should attend?

  • Corporate Brands
  • Consumer Brands
  • Advertising Agencies
  • Digital Agencies
  • Marketing Agencies
  • PR Agencies
  • Directors & Heads of Communications
  • MarComms Specialists
  • Marketing & PR managers
  • Media Planners & Buyers
  • HR Directors and Managers
  • Anyone wishing to reach, sustain and build relationships with diverse and ethnic communities across the UK from a commercial or CSR angle

Dates:      Wednesday 17th February & Wednesday 16th March 2016

Venue:     Central London

Time:       10am -5pm

Cost:        £499

Book your place today or for more information call 02031376033  


March 13, 2016