Mavis Amankwah is an award winning entrepreneur specialising in marketing, PR and diversity communications. She has won three business awards (Winner of 2008 Black Business Awards – Innovation, Winner of ’Outstanding achievement in business’ – Women in Enterprise (November 2010), Winner of Innovation 2007 GAB Awards Winner – Media); and is a full member of the Chartered Institute of PR (CIPR). She is described by PR Week as one of the ‘Most influential people in PR’ and has been featured in over 90 press titles including The Guardian and Marketing Week.  

44 Ways in full is an indispensable handbook describing how Mavis has succeeded in her business by learning from her failures. Mavis draws on 10 years of experience at the sharp end of creating, financing and managing her businesses to offer entrepreneurs and business owners practical solutions to win million pound contracts in order to grow a profitable business or brand.

“I now have 44 inspirations for wishing to grow my own business.It is truly an inspirational read, which at many stages made me want to throw my lot into my own enterprise. Thanks again for providing such inspiration, I can only imagine what it prompts young entrepreneurs to achieve!”  – David Palmer Barnes – Stratford Town Centre Manager

“Mavis Amankwah is willing to share all things she’s learnt since leaving her IT Job and plunging into the business world in 2002. Not just the general SWOT analyses and the PEST analyses youll find in any business guide, but specific examples of her own company’s weaknesses, and how she turned them around. It’s the kind of book a young entrepreneur, a new or established small business or sole trader looking to expand, will find extremely useful.” - Henry Bonsu (Colourful Radio)