Winner of 11 business and community awards, featured in 200+ media titles, named as one of the most influential people in PR 2009-2015

‘Become Your Own Boss’ Bus Campaign with Sophie Lau (The Apprentice Candidate 2013)

Posted on 30th May 14'

In 2013, I created my  ‘Become Your Own Boss’ initiative which was designed to encourage people to turn their hobby into a profitable business.

I embarked on a promotional campaign enlisting the help of Sophie Lau, a 2013 candidate  from the BBC’s  The Apprentice.  The ‘Become Your Own Boss’ campaign could be found on buses across North and East London, which generated a lot of public interest, as well as family and friends excitedly reporting sightings of the advertisement!

I’m happy to say that this campaign was a very effective and enjoyable experience.

Mavis Amankwah with Sophie Lau

Mavis Amankwah with Sophie Lau